Our first creative endeavors are rooted in our Midwest heritage. From this crossroad, we have been fortunate to partner with clients nationwide. Thank you for being part of the journey, and for those with whom we’ve yet had the pleasure of working, let’s go!

Indianapolis
Exhibits

Chicago
Interpretive

Atlanta
Graphics

New York City
Copywriting

Los Angeles
Showrooms

Washington DC
Websites

Indianapolis
Trade Shows

Chicago
Interpretive

Atlanta
Graphics

New York City
Copywriting

Los Angeles
Showrooms

Washington DC
Websites

A Very Brief History.

Education Early 80s

IU, BA Lighting Design
IUPUI, English Literature & Education K-12
Ball State, BS Architecture & Environmental Design

Beginnings

Lighting Technician, IRT
Carpenter, Set-up & Co.

Production Assistant & Script Supervisor
Creative Director & Account Executive, Hamilton Exhibits

Graphics Manager Taylor Exhibits, ATL
Design & Sales Director Taylor Exhibits, ATL

Deem Loureiro 1997 – present

DL sets up shop in an underground bunker northeast of Atlanta. First client is CC Holdings who hires DL to design three restauraunts at the Indianapolis Airport. One year later, DL moves above ground level with two separate offices. Several big jobs, including work for a local exhibit company on Nike Town USA, allow DL to keep plugging away. 10 years later, DL claims stellar view of the Georgia woods, five hard-working employees, a growing clientele and the title of 2008 Economic Collapse Survivor. DL lands the design of Scripps Network (HGTV, DIY) 10 year Anniversary Display and is on cloud nine. Almost 20 years later, with a panoramic view of the Indiana woods, excellent employees & fantastic repeat clients, DL adds another dimension to their design domain with two digital gurus Julie and Kevin. It is a pleasure to have worked with all of you, and we are looking to the next several decades!

Creative Challenge Solvers.

Our company has mutt written all over it. Like our Hoosier heritage, we take great pride in our mixed bag of talents, experiences, passions and cultures. It’s what gives us perspective and generates.

Edwina Loureiro
Creative Director, Owner
Bio

Karen Deem
Interpretive Director, Owner
Bio

Jennie Nupre
Communications Strategist
Bio

Kim Weslyan
Marketing Strategist
Bio

Edwina, you’re an angel masking as a designer—you know that, right? Great work, great effort.
Angela C., Roche

I’m kind of a big deal.

We won this.

Watch the video that won us our Emmy.

6 Things We Believe In.

Your company can grow.

A lasting partnership is built on trust, communication and respect.

The exchange of knowledge is empowering.

Pride is a good thing.

Listening is disarmingly effective.

Storytelling is imperative to good design.

Contact Us